Dr. James J. Heckman, Henry Schultz Distinguished Service Professor of Economics at The University of Chicago and a nobel-prize-winning economist, has spent his career studying the economics of human potential. Through his study, he has found that there are great economic gains to be had by investing in early childhood development. In fact, the rate of return on investment is 10%! "Professor Heckman's work proves that prevention through early childhood development is more life and cost-effective than remediation." Disadvantaged children are especially at risk, Heckman has found.